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AFL Goulburn Murray Position Available – Football Development Manager


As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, and collaborate with partners, delight members, support clubs and so much more. While our roles may vary we are all united by a common goal, to leave the game in an even more extraordinary place.


Reporting to the Region General Manager – AFL Goulburn Murray, the Football Development Manager is primarily responsible for supporting participation pathways and development programs, and developing strong sustainable clubs which promote inclusive, respectful and safe environments.  The role will look to ensure Australian Football continues to grow and maintain a strong community connection.

Please note, employment in this position is subject to a satisfactory criminal history record check.



Stakeholder Management:

  • Establish collaborative relationships with Leagues, Clubs & Umpiring groups including developing an understanding of the status of these entities in terms of their ongoing viability, capacity and challenges
  • Be the initial contact point for Leagues, Clubs & Umpiring groups with respect to rules and regulations and other matters requiring immediate attention to ensure a quick and effective response
  • Implement and reinforce all AFL Victoria Country programs and policies in the Region including education, training and management of volunteers
  • Establish effective and collaborative relationships with other FDM’s in the Region, and with other AFL Goulburn Murray staff
  • Support AFL Victoria Country partners and sponsors
  • Support AFL Goulburn Murray partners and sponsors


  • Develop and monitor effective and efficient participation pathway strategies between NAB AFL Auskick, school football, junior, youth & senior club football – similarly, an identifiable pathway should also exist for coaches and umpires
  • Implement and manage development programs and other initiatives in the Region in consultation with AFL Victoria Program Managers and the Country Football department.  This shall include, but not be limited to, overall participation, AFL 9s, female, multicultural and Indigenous programs
  • Co-ordinate and support development programs that relate to the recruitment, retention and training of umpires

More specifically:

NAB AFL Auskick:

  • Manage the NAB AFL Auskick Program in accordance with the program strategy
  • Promote quality environments and maximise the participation of children and parents
  • Educate and support volunteer coordinators to ensure the quality delivery of the program
  • School Football: Establish effective partnerships with principals, teachers, school ambassadors, regional school sport associations and other relevant stakeholders to encourage and maximise participation of school football including the potential implementation of new strategies, e.g.  AFL 9sDevelop the most efficient structure for school football in the Region and manage the implementation of the Sporting Schools Program

League & Club Development:

  • Coordinate training and education programs aimed at building capacity for the volunteers within Leagues, Clubs and Umpiring groups
  • Assist with future planning for Leagues, Clubs and Umpiring groups including the development of new Clubs to capitalise on growth opportunities that may exist
  • Support and monitor Leagues, Clubs and Umpiring groups with the implementation of their strategy and plans including providing ongoing support, advice and direction
  • Assist Leagues, Clubs & Umpiring groups with local Council, Government and other stakeholder relationships
  • Implement and support any other development programs that are proposed from time to time by AFL Victoria

Coach Education:

  • Manage Coach Education in the Region at NAB AFL Auskick, junior, youth and senior levels to develop and maintain quality coaches and umpire coaches.
  • Support the management of the regional branch of the Australian Football Coaches Association (AFCA) and its activities
  • Have a sound knowledge of Coach. AFL and the accreditation and education process that falls within that system

Community Engagement:

  • In conjunction with other Region staff and external partners facilitate community engagement strategies and programs in the following areas – multicultural, Indigenous and female football

Fan Development:

  • Coordinate and manage AFL Player Appearances in Schools, NAB AFL Auskick centres and community Clubs
  • In conjunction with other Region staff and external partners facilitate the planning and execution of the AFL Community Camp program as required

Assist with infrastructure planning:

  • Identify and document the facility needs of Leagues, Clubs and Umpiring groups as part of regional infrastructure plans
  • Assist Clubs with Grant applications where required

Preparation of administrative reports:

  • Monitor, record and promote development activities
  • Effective management of records and databases to produce timely reports, participation census and tracking details, retention tracking and program analysis, including the location and demographics of participants
  • Measure the success of each program including feedback from program participants
  • Manage income and expenditure in line with budgets
  • Monitor, record and assist in the development of transition strategies across all segments of the participation pathway (ie: measure)

Other Duties

  • Regularly attend games at all levels within the Region to promote the organisation, support Leagues, Clubs and Umpiring groups to help develop strong relationships
  • Provide advice, input and support to the AFL Victoria Country representative football program such as WorkSafe Community Championships, V/Line Cup, Junior Carnivals and AFL Victoria Country Representative teams
  • Establish a sound understanding of netball and the important role it plays within Leagues and Clubs in the Region
  • Assist in the delivery of information evenings in relation to football and netball operations
  • Develop positive & productive relationships with community football stakeholders
  • Undertake other duties as directed by the Region General Manager from time to time including attending Commission or League meetings/functions/events
  • Develop communication strategies to promote programs and make regular contributions to enhance AFL Victoria’s online and social media presence



  • Tertiary qualifications in teaching, business, sports management or suitable work experience in related field/s
  • Capacity to influence people and organisations
  • Ability to manage the performance of volunteers
  • Foundation Level Coaching Accreditation or willingness to achieve this level as a minimum
  • Highly developed verbal and written communication, interpersonal and negotiation skills
  • Proficient knowledge of the important linkages between netball and football within Leagues and Clubs
  • Demonstrated personal initiative and ability to work effectively in a team environment
  • Developed IT skills particularly in Word and Excel
  • Ability and willingness to work outside of normal business hours
  • Current Victorian Driver License


  • Demonstrated knowledge of AFL Victoria’s development & participation programs
  • Some knowledge of AFL Club management & development programs
  • Knowledge of the football structure in the Region
  • Knowledge of current AFL Victoria Country Rules and Regulations



  • We believe in a Healthy Mind, Healthy Body and Healthy Workplace and our staff have access to an extensive Health and Wellbeing program
  • My Development – all employees have access to the AFL’s My development program which consists of on the job training, coaching and mentoring and formal learning.
  • AFL Staff Footy Memberships – easy access to the game, staff can share these with family and friends
  • My Benefits – staff have access to over 350 discounts with some of the biggest retailers and the AFL’s Corporate Partners
  • Play Your Way – A flexible approach to your working life

Applications Close: 16 August 2019


AFL Goulburn Murray Premier Partner

AFL GM Supporting Partners

AFL GM Academy Partners

MBCM Northern Country Women's League Partners