AFL Goulburn Murray Staff

AFL Goulburn Murray Staff

Meet the staff at AFL Goulburn Murray
Contact the office on 03 5823 5021


Region General Manager



Jamie has nearly forty years’ involvement in football at all levels including 385 senior games and many interleague games. Prior to his appointment as AFL Goulburn Murray Region General Manager in 2018, Jamie held positions as an AFL Victoria Football Development Manager in the Central Murray and Central Victoria Regions.

His diverse roles in football include many years as a Senior and Senior Assistant Coach, Youth Coach and club a committee member. Jamie was an Auskick District Manager for 15 years and a Junior Development Officer for 18 years. He was the coach of the Central Murray under 15 V/Line Cup team for 15 years. SES volunteer for 13 years and Unit Controller. Jamie was the Welfare Coordinator (Councillor) and Youth Worker at Kerang Technical High School and is a former business owner.


League Operations Manager
Phone: 03 5823 5021
Mobile: 0413 394 311



Jo Spencer is the first female to hold the role in the league’s 127-year history. Jo also looks after the operations for AFL Goulburn Murray Tribunal (covering 6 leagues).

Jo has a strong operational background as a leader and manager, across different industries including retail, sales, advertising and media, marketing, communications, event management and hospitality.
Jo is also a current Board member of the Shepparton Chamber of Commerce & Industry, having been on the board for almost 9 years (served in two terms). She is the current Chair of the Events Sub Committee and has previously acted as Chamber Secretary and Director of Events (under a previous Chamber Structure). She also represented the Chamber on the Tourism Greater Shepparton Board for over a year and is a member of the Careers Day Out Event Committee.
In her previous role, Jo was a member of the Future Committee, Social and Wellbeing Committee and the OH&S Committee.
With a daughter in Year 1, Jo is now also a member of the St Brendan’s School Advisory Council and looking to also become a member of the Parent’s & Friends Committee.
Her sporting associations in the past have included playing women’s soccer at Shepparton and a long time indoor soccer player.


League Operations Manager – Goulburn Valley League


League Operations Manager
Phone: 03 5823 5021
Mobile: 0448 498 636


Julian completed a Bachelor of Sports Management (Sport and Active Communities) and a Bachelor of Business (Accounting) as a double degree in 2019. He is currently completing a Masters of Sport Business and is expected to finish during 2022.
Julian is local to the Shepparton area and played football as a junior at Notre Dame College and Shepparton Swans FNC. Julian moved to Melbourne for 5 years to complete his studies and work before attaining a position at AFL GM. Prior to his employment at AFL GM, Julian worked at Anytime Fitness as a Club Manager and at Melbourne Victory FC as Team Manager of the under 20’s and seniors academy team.
Julian has a passion for community participation in sport and enjoys seeing the continued growth of both football and netball in the region.

League Operations Manager- Kyabram District League


Commercial and Operations Manager
Phone: 03 5823 5021
Mobile: 0438 601 337


Zara completed a Bachelor of Commerce (Sports Management) degree in 2007 and comes with experience from private and government sector roles.

Zara spent 9 years at Goulburn Murray Water in various roles, has spent time on the Shepparton East Football Club committee and volunteers for the Lighthouse Project as well as with Goulburn Murray Community Leadership as a Director. Zara is also a member of the Grahamvale Primary School, School Council.

Having grown up in the region and with two young boys, Zara is passionate about sport and the local community and enjoys seeing the sporting landscape of the region continuing to grow and prosper.


Junior Leagues Operations Manager
Phone: 03 5823 5021
Mobile: 0407 507 522


Michael has been working within the grassroots sports industry since 2012. Prior to working with AFL Goulburn Murray, Michael worked with, amongst other state sporting associations, Valley Sport.

Overseeing 3 of the region’s junior football and netball leagues, Michael is passionate about participation and pathway sport.

Junior Leagues Operations Manager – Goulburn Campaspe Junior Football League, Shepparton District Junior Football League & Seymour District Junior Football Netball League


Regional Director of Umpiring & League Administrator
Phone: 03 5823 5021
Mobile: 0498 989 820



Sam is a local who was born and raised in Tatura and has been involved with local sport for many years streaming from playing Football at a younger age before moving into the umpiring ranks as a Teenager. Sam has umpired with the GVFUA for 10years where he has umpired over 130 senior games, multiple Grand Finals and been assistant Coach. He has also spent two football seasons in Darwin umpiring 70 games in the Northern Territory Football League and taking up a role as Director of Umpires & Coaching.

Sam has also been involved with local media for 3 years working with One FM’s Super Saturday Sports radio program as well as commentated and live streamed many sports including Football and Cricket games and Grand Finals. He has previously been apart of the executive committee with both the GVFUA and Secretary of the Tatura Cricket Club for 3 Years.

Regional Director of Umpiring and League Administrator – Northern Country Womens League


Consultant Accountant

Began working with the GVFL in 2009 as the accounts and financial manager.  In 2015 commenced working at AFL GM when the GVFL joined the Administration Hub.

Her role includes managing all finances for AFL GM and overseeing the finances of all the leagues under AFL GM. Michelle has a Bachelor of Business & is a CPA.

Michelle has been involved in the Mooroopna Cricket Club on the committee & held the position of treasurer for two years.  She has also been involved with both her daughter’s netball teams volunteering & team managing.


Football Development Manager
Phone: 03 5823 5021
Mobile: 0400 514 289

Trevor commenced his working life as a Secondary Physical Education teacher, firstly at Wycheproof (11 years), and then Echuca (10 years). He joined AFL Victoria in 2008, commencing as the Football Development Manager for the Central Murray Region.  Following on from the Peter Jackson review and the subsequent establishment of regional commissions, Trevor transferred across to the Goulburn Murray region in 2013.

A level 2 Qualified coach, Trevor has undertaken a lot of junior coaching including the North Central Schoolboys for four years, and at club level at both Wycheproof and Echuca.

Having played an integral role in the growth of Female football in the Goulburn Murray, he also coached the Youth Girls V-Line Cup Team for one year.

His one stint at senior level was when he returned to his home town of Yaapeet to coach their team (now defunct) in 1990. From a playing perspective, Trevor was lucky enough to participate in 8 senior Grand finals, unfortunately this only netted three premierships. He also represented both the Lexton Football League and Southern Mallee Football League, with both these leagues now integrated in to new competitions.


Football Development Manager
Phone: 03 5823 5021
Mobile: 0438 340 109

Daniel has a strong background in community football across the Goulburn Murray and North East Border regions where he has coached at Auskick level through to a Senior Assistant Coaching roles over the last 15 years.

An AFL level two accredited coach, Daniel has also had a long association with the Murray Bushrangers as a development and assistant coach along with roles in strength & conditioning. In addition to coaching, Daniel has been an active member of his local community through his involvement as a committee member for six years at the Benalla All Blacks, including two years as Vice President of the club.


Netball Victoria Senior Northern Region Coordinator
Phone: 03 5823 5021
Mobile: 0400 810 999

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