GM Coaches Association

Goulburn Murray Coaching Strategy

Previously the Goulburn Murray Coaches Association (GMCA) is a member of the Australia Football Coaches Association (AFCA), was created to support coaches at the community level in clubs, schools and Auskick Centres. Branches are headed up by AFL Victoria Development Managers and a committee which coordinates a range of coach education activities throughout the season.

Each branch aim is to be a ‘coaching community’ to provide ongoing coaching ideas, tips and strategies for coaches of all experience. Some key activities include Level One coach education courses, coaching seminars, newsletters, coaching resource centre and the recognition of outstanding coaching through the regional AFCA Coach of the Year awards.

View Previous winners here GMCA Coach of the Year Winners

More recently the AFL has undertaken a review of coach education programs, the reaccreditation process and regional coach support on a national level.

Following extensive research, analysis and consultation, it was identified that an opportunity existed to enhance the support and development of coaches nationally.

Coach.AFL has been created with these key objectives in mind:
– A deeper understanding of the coaching community
– Creating a more accessible entry level accreditation
– Providing a centralised accessible resource centre that delivers content tailored to the individual coach and playing profile of the team

Coach.AFL will provide coaches of all levels with online education courses and modules, articles, videos, downloadable PDFs, and access to a drill library which can be filtered to suit the age group being coached.

The entry level accreditation is now called Foundation (replacing Level One), and is an online course for the specific age group the individual is coaching – senior, youth or junior. All new coaches need to complete a Foundation online course to be accredited as a team coach.

The Foundation online courses are now available on

If you previously have held, or currently hold an AFL coaching accreditation please read the Coach.AFL Membership and Annual Membership/Accreditation Renewal sections below to see how you can access the benefits of Coach.AFL

For more information click here

AFL Goulburn Murray Premier Partner

AFL GM Academy Partners